Credit Counselling

The Credit Counselling Canada’s Association Award recognizes consistent dedication to the aims and objectives of Credit Counselling Canada or its member agencies.  This Award is given for longtime commitment to credit counselling.

The 2018 Association Award recipient is Al Antle, Executive Director of Credit Counselling Services of Newfoundland & Labrador (CCSNL).

Newfoundland and Labrador has a reputation for being friendly. Warm and welcoming, fun loving and funny to the core, the people are also known for their natural creativity, unique language, and knack for storytelling. Al Antle is everything you ever imagined a Newfoundlander to be.

When you walk into Mr. Antle’s office, you immediately feel welcome- like he is inviting you into his home. Photographs of his family, awards and achievements, and drawings from his grandchildren cover the walls. The walls speak of his passion, not only for his immediate family, but for his community and the innumerable families who have been bettered by his work as a credit counsellor, and his administrative success concerning the founding and operation of CCSNL.

Association Award Al Antle

Over 30 Years of Helping Clients

Mr Antle’s impact and contribution to credit counselling began when he started CCSNL, a community-based organization in 1983. He was hired on a part-time basis – 12 hours a week – and within a few months there was a four-month waiting list. His response was to simply work more hours so that he could accommodate the new agency’s demand. A counsellor at heart, he is one of those people who can connect with all walks of life and help make them better persons and contributors to society. The use of credit counselling has been his medium for social change and he has wielded it in an extraordinary manner.

In 1983, one of the first clients to walk through the door was Mary. She was a young single woman with six children. She contacted CCSNL to get some help to catch up on her bills, as she was unable to keep up with 25% interest rate on a consolidation loan. She did not want handouts, just someone to help her get back on her feet. Mr Antle was there to help. He negotiated with her creditors to help her pay off her debts in a reasonable amount of time. She said he set up an envelope system for budgeting and helped her get groceries and shop sensibly. He even gave her a burgundy briefcase – she recalled how proud she was going to her job carrying that briefcase. “He helped save my life,” were her exact words.

More Than a Counsellor

In addition to his role as a credit counsellor within CCSNL, Mr Antle has been the agency’s one and only Executive Director and has been recognized as a leader in credit counselling and personal finance. Today, he is a speaker, presenter, educator, panelist, trainer, facilitator and resource person for community, government and businesses. He has also made significant contributions at the national level through Credit Counselling Canada (CCC) as a member of many committees and sub-committees, an accreditation reviewer and a member of CCC’s Board of Directors. He has always displayed a strong commitment to promoting the value of not-for-profit credit counselling and ensuring the highest standards of practice.


Mr Antle’s work has been recognized and honored by the Canadian Mental Health Association, the Employee Assistance Association, and by the Ontario Association of Credit Counselling Services. He is also a Paul Harris Fellow (Rotary Club), presented in 2006. He has been recognized for many years as the voice of credit counselling, money and personal finance matters in the province.  He is regularly called upon by the media for stories about personal finance, credit scores, electricity rates and the debt loads. He has written columns for a former weekly newspaper and has hosted a consumer information segment with CBC radio. Some would say that he is synonymous with financial counselling making him deserving of the CCC Association Award.

“He is deeply committed to his work helping the people of his province get a better handle on their money.  Perhaps I shouldn’t call it “work” — because, from what I’ve seen, it really is his calling.  He is warm, generous, and compassionate, a genuine force for good in the credit counselling world.  It is my pleasure to add my name to many who believe him to be deserving of this award.” Bruce Sellery, a Personal Finance Expert, Speaker and Author of Moolala.

Credit Counselling Services of Newfoundland & Labrador

Credit Counselling Services of Newfoundland and Labrador has strong roots in their province and often partners with other organizations to promote financial literacy. One recent project included partnering with the Community Sector Council to develop ‘Dealing with Dollars’, a project funded by TD Financial Literacy Grant Fund and Prosper Canada. Mr Antle played a major role in the project from 2011 to 2014 as a workshop leader and facilitator for the train-the-trainer component, delivering financial literacy programs. It is not unusual to call Mr Antle, only to find out that he is on the road and half way across ‘the rock’. If there is work to be done, he will be there to do it.

Congratulations on Receiving the CCC Association Award

Congratulations to Al Antle, recipient of the 2018 Credit Counselling Canada Association Award!

If you need help with debt management, budgeting or general financial education, we can help you find a credit counsellor who can provide you exceptional credit counselling like Mr Antle. Click here to find a credit counsellor near you or visit Credit Counselling Services of Newfoundland and Labrador website for more information.


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